Shohreh Jalalpoor; Kianoush Paifard; Mohammad Falah
Volume 6, Issue 1 , January 2016, , Pages 128-151
Abstract
Abstract
The information revolution and the emergence of modern media have given our present lives an unprecedented and tremendous momentum that have replaced the culture of modern ...
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Abstract
The information revolution and the emergence of modern media have given our present lives an unprecedented and tremendous momentum that have replaced the culture of modern media with the traditional media culture such as books, newspapers, etc. Based on audio-visual media (not on deep thinking), produced without any deep thinking, modern media has broadly been welcomed. These media technologies, on the one hand, positively affect different aspects of human being life and on the other hand, have deeply changed the method and strategy of conflict and war against the enemy, which is an integral part of human societies. Therefore, using the world-wide spread technologies in modern media, the war has been led to the Soft War in the virtual arena, from the classic and real war. As a matter of fact, the Soft War is a war based on media software and an indirect war with minimum cost. In the Soft War, the objectives do not change and the collapse and the transformation take place in the inside sovereignty of an enemy country. However, there is a fundamental change in the weapons and the media is main weapons used against the enemy. However, the question which comes to mind is that why modern media has been chosen as a weapon for Soft War and what the purpose of the Soft War is. The present study has been done using a descriptive-analytic method and the results indicate that modern media is of superior properties compared to the other weapons, giving a better option to make inside changes in the opposing parties and governments. Therefore, modern media has been chosen as Soft War to achieve their objectives such as, reference making , replacing world culture instead of national cultures, publicizing materialism, redefining social relationships and demands of the citizens, raising doubt in the effectiveness of the political system, etc..
